Author(s): Claire MADDEN

Social Thought

Australia's foremost social researcher in generational engagement, Claire Madden, has masterfully synthesized a comprehensive and intriguing guide to the minds and motivations of Generation Z. Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. Hello Gen Z is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials.

Newly updated and revised to include fresh insights about and quotes from Generation Z.