Author(s): Jodie Newman
Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action. Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
Roger Neill FRSA, FIoD, is Managing Partner of the innovation consultancy, Per Diem. He was Founding Director of the Centre for Creativity, City University London, and international managing partner for Synectics Corporation, a world leader in innovation and creativity. He writes, speaks and conducts masterclasses and workshops around the world.