Author(s): Greg Mckeown
Have you ever found yourself struggling with information overload?
Have you ever felt both overworked and underutilised?
Do you ever feel busy but not productive?
If you answered yes to any of these, the way out is to become an Essentialist.
In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of 'We can have it all' and 'I have to do everything' and replacing it with the pursuit of 'the right thing, in the right way, at the right time'.
By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.
Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.
Life is fast and full of opportunity. This is your guide to eliminating the nonessential in order to do something truly great
"Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the 'right' things? The reality is, you don't make progress that way. Instead, you're in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can't tell you what's essential to every life, but he can help you find the meaning in yours." Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE "Entrepreneurs succeed when they say "yes" to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying "no" to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards" Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller THE START-UP OF YOU "Essentialism holds the keys to solving one of the great puzzles of life: how can we do less but accomplish more? A timely, essential read for anyone who feels overcommitted, overloaded, or overworked-in other words, everyone. It has already changed the way that I think about my own priorities, and if more leaders embraced this philosophy, our jobs and our lives would be less stressful and more productive. So drop what you're doing and read it." Adam Grant, Wharton professor and bestselling author of GIVE AND TAKE
Greg McKeown was recently named a Young Global Leader by the World Economic Forum. He is the CEO of THIS Inc, a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Facebook, Google, LinkedIn, Salesforce.com, Twitter and VMware. Originally from London, he now lives in Menlo Park, California with his wife, Anna, and their four children. Greg holds an MBA from Stanford University.