Logo The Reference Guide To Symbols And Logotypes

Author: Michael Evamy

Stock information

General Fields

Price : $24.99 AUD
ISBN : 9781780671802
Publisher : Laurence King Publishing
Imprint : Laurence King Publishing
Contained items :
Weight (g) : 0.75
Publication date : 01 February 2015
Dimensions : 197mm X 152mm X 32mm
Produced in : United Kingdom
RRP : 24.99
Availability date : 01 February 2015
Out of print date :
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Product Type : books

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color :
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Author : Michael Evamy
Series : Mini Ser.
Bind : Paperback
Edition : Feb-15
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Language : English
Dewey classification : 741.6
Reading Level :
Library of Con LOCSH :
Pages : 352
BIC subject :
Illustrations : 1410 illustrations, 110 in colour
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9781780671802

Description

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white.

By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Author description

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.

Acknowledgement of country

The Bundjalung of Byron Bay Arakwal People have lived in the coastal landscape around Byron Bay for at least 22,000 years.We acknowledge and show respect for the original people on the land on which we are based. We respectfully acknowledge the ancient cultural presence in the Australian landscape by First Nation peoples and their ongoing traditional and spiritual custodianship of the marine areas, beaches, bush, rivers, lakes and mountains.