Logo - The Reference Guide to Symbols and Logotypes

Author(s): Michael Evamy

Interior Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white.

By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

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Product Information

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.

General Fields

  • : 9781780671802
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : February 2015
  • : 197mm X 152mm X 32mm
  • : United Kingdom
  • : February 2015
  • : books

Special Fields

  • : Paperback
  • : English
  • : 741.6
  • : 352
  • : 1410 illustrations, 110 in colour
  • : Michael Evamy