Brutal Simplicity of Thought: How it Changed the World

Author(s): Maurice Nathan Saatchi


The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency.

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.


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Product Information

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchi history for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

General Fields

  • : 9780091943318
  • : Ebury Press
  • : Ebury Press
  • : June 2011
  • : 248mm X 177mm X 16mm
  • : United Kingdom
  • : October 2011
  • : books

Special Fields

  • : 179.9
  • : 112
  • : Maurice Nathan Saatchi
  • : Hardback
  • : 1111