Two Billion Eyes: The Story Of China Central Television

Description

As China navigates the murky waters of a 'third way' with liberal economic policies under a strict political regime, the surprising battleground for China's future emerges in the country's highest rated television network - China Central Television, or CCTV. With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation.

Reviews

"Ying's cogent analysis and penetrating insight are invaluable for anyone trying to understand the political and social reality of the world's most populous country."
--"Publishers Weekly"
"A fascinating look at the news-entertainment-propaganda combine that plays a central role in how China understands itself, and is sure to play a larger role in China's relations with the outside world. I learned a lot about China, and about the news business, from this book."
--James Fallows, author of "China Airborne"
"Ying Zhu's compelling analysis of CCTV is very much an 'inside' story. . .We are given not just the best book to date about Chinese television, but a far better understanding of the role of media in China's still developing model of state-society relations."
--Stanley Rosen, professor of political science, University of Southern California
"Charged by the state with a global mission, and delivering everything from dramas and game shows to news, CCTV beams its programs from eight satellites to the world. Ying Zhu opens a window onto this complex, historically dynamic, and globally important institution. . . .Fascinating reading."
--Dan Schiller, author of "Digital Capitalism: Networking the Global Market System"
"A must-read insider account for anybody interested in contemporary Chinese media, "Two Billion Eyes" provides timely access to rarely heard personal voices from practitioners at CCTV. . .Zhu has proved herself again to be an innovative scholar."
--Yingjin Zhang, professor of Chinese, comparative literature, and cultural studies, University of California-San Diego
"If you want to know about the most important media institution in China, you have to read this book. Combining rare, in-depth interviews with fine-grained analysis, Zhu. . .makes a most significant contribution to our understanding of the complexity and ambitions of CCTV."
--Wanning Sun, professor of media studies, University of Technology, Syd

Author description

Ying Zhu is a professor of media culture at the City University of New York, College of Staten Island. The recipient of a fellowship from the National Endowment for the Humanities, she is the author or editor of seven other books, including "Television in Post-Reform China" and "Chinese Cinema During the Era of Reform," and a co-producer of current affairs documentary films, including "Google vs. China" and "China: From Cartier to Confucius." She resides in New York.