The Unconventionals How Game Changing Companies Shift The Market To Their Advantage And How You Can Too

Author: Mike O'Toole; Hugh Kennedy
Homepage_9781492680239

Stock information

General Fields

  • : $27.99(AUD)
  • :
  • : 9781492680239
  • : Sourcebooks, Incorporated
  • : Sourcebooks, Incorporated
  • :
  • :
  • : May 2019
  • : --- length: - '17.8' width: - '12.7' units: - Centimeters
  • :
  • : 27.99
  • :
  • :
  • :
  • : books

Special Fields

  • :
  • :
  • : Mike O'Toole; Hugh Kennedy
  • : Ignite Reads Ser.
  • : Hardback
  • :
  • :
  • : English
  • :
  • :
  • :
  • : 160
  • :
  • :
  • :
  • :
  • :
Barcode 9781492680239
9781492680239

Description

What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.

We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.

The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too