The Art Of War For Small Business: Defeat The Competition And Dominate The Market With The Masterful Strategies Of Sun Tzu

Author: Becky Sheetz-Runkle

Stock information

General Fields

Price : $29.95 AUD
ISBN : 9780814433812
Publisher : Amacom
Imprint : Amacom
Contained items :
Weight (g) : 0.394625
Publication date : June 2014
Dimensions : .63 Inches X 6 Inches X 9 Inches
Produced in : United States
RRP : 23.95
Availability date : June 2014
Out of print date :
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Product Type : books

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color :
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Author : Becky Sheetz-Runkle
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Bind : Paperback
Edition : 614
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Language : English
Dewey classification : 658.4/012
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Library of Con LOCSH :
Pages : 240
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9780814433812

Description

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: Choose the right ground for your battles Prepare without falling prey to paralysis Leverage strengths while overcoming limitations Strike competitors' weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

Author description

BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.

Acknowledgement of country

The Bundjalung of Byron Bay Arakwal People have lived in the coastal landscape around Byron Bay for at least 22,000 years.We acknowledge and show respect for the original people on the land on which we are based. We respectfully acknowledge the ancient cultural presence in the Australian landscape by First Nation peoples and their ongoing traditional and spiritual custodianship of the marine areas, beaches, bush, rivers, lakes and mountains.