Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Author(s): Ryan Holiday

Business

Growth hackers thrive on doing what traditional marketers would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success.

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Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially

Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek'

Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.

General Fields

  • : 9781781254363
  • : Profile Books Limited
  • : Profile Books Ltd
  • : October 2014
  • : 198mm X 129mm
  • : United Kingdom
  • : December 2014
  • : books

Special Fields

  • : Paperback
  • : English
  • : 658.8
  • : 144
  • : Ryan Holiday